On 1 June FASHION TREND POOL got the industry in the mood for the new ordering season – with creative impulses and the most important trend themes for S/S 22 in the SEASON OPENING webinar.

Adieu Tristesse – Bonjour Power! This is the powerful motto for the new fashion season at FASHION TREND POOL. It was traditionally ushered in with the SEASON OPENING, an extensive impulse and trend seminar for the upcoming order round. The shoe and fashion experts Marga Indra-Heide and Karolina Landowski presented the most important trends for Spring/Summer 2022 at this early stage, analysed the spirit of the times and the mood in the trade and introduced the most important “courage makers” of the season – products that make people want to wear fashion again. Artists and designers who inspire. With the kind support of Gallery Shoes & Fashion, the industry magazine schuhkurier and Fashion Net Düsseldorf, the SEASON OPENING took place for the 7th time on 1 June. This season with a focus on art and creativity.

With over 150 participants, among them retailers, buyers. Trade journalists and decision-makers from the fashion and footwear industry as well as players from all important trade groups, the event was aimed at all fashion professionals. The fashion competence of FASHION TREND POOL was underlined by a focused view on zeitgeist and future themes.

In her lead lecture “The Power of Creativity”,Karolina Landowski introduced artists as new influencers and called for an era of zeitgeist in the context of creativity – using the example of interfaces between art and fashion, outstanding concept stores and innovative design approaches. In the future, it will no longer be enough to make beautiful products to attract attention. The future belongs to expression and a new imagination: exciting art collaborations and disruptive retail actions. Uniformity and bold color combinations.

An insight into his exciting work with important artists such as Olafur Eliasson and the well-known London design studio Toogood was offered by guest speaker Timo Wuchner. The Berlin-based designer presented innovative projects in the spectrum of design, art and fashion and drew a picture of the future of the creative landscape from the perspective of renowned creatives.

As the highlight of the SEASON OPENING,Marga Indra-Heide presented the following in her fashion briefing
the new fashion themes for S/S 22 in detail, presented the most important
new colours and materials and showed the most influential keylooks, shoes and bags.
of the season. The FASHION TREND POOL colour themes BALANCE, ESCAPADE AND RESOURCE span the stylistic spectrum from deceleration to creative colour excesses and earthiness. The new looks for spring/summer 2022 are characterised by the key themes of home and office, fun and party, outdoor and leisure. Indra-Heide saw the Corona pandemic as a catalyst for new opportunities and social change. A new joie de vivre, a renewed desire for life, freedom, celebration and culture, as well as the transformation of city centres into sustainable, green community spaces should provide valuable impetus for the fashion industry after the long dry spell.

 

 

SAVE THE DATE: FIRST FASHION VIEW S/S 2022 // JULY 15

In the FIRST FASHION VIEW F/S 2022 digital buyer’s briefing on July 15 at 10 a.m.
Karolina Landowski the most important womenswear and menswear trends for S/S 2022 as well as the first top themes for shoes, bags and accessories.

Further FASHION TREND POOL trend presentations – if possible live and digitally – are planned for Gallery Fashion & Shoes, Düsseldorf Fashion Days, the season opening of SOCs and at Gallery Shoes & Fashion. More information will follow.